{"id":1979,"date":"2013-08-27T19:42:35","date_gmt":"2013-08-27T19:42:35","guid":{"rendered":"http:\/\/assistmymarketing.com\/?p=1979"},"modified":"2014-08-26T12:35:06","modified_gmt":"2014-08-26T12:35:06","slug":"what-is-seo-anyway","status":"publish","type":"post","link":"https:\/\/www.assistmymarketing.com\/what-is-seo-anyway\/","title":{"rendered":"What Is SEO, Anyway?"},"content":{"rendered":"
\u201cSearch engine optimization\u201d has always been an odd term as it\u2019s somewhat misleading. After all, we\u2019re not optimizing search engines.<\/p>\n
SEO came about when webmasters optimized websites. Specifically, they optimized the source code of pages to appeal to search engines. The intent of SEO was to ensure websites appeared higher in search results than if the site was simply left to site designers and copywriters. Often, designers would inadvertently make sites uncrawlable, and therefore invisible in search engines.<\/p>\n
But there was more to it than just enhancing crawlability.<\/p>\n
SEOs examined the highest ranking page, looked at the source code, often copied it wholesale, added a few tweaks, and then republished the page. In the days of\u00a0Infoseek<\/a>, this was all you needed to do to get an instant top ranking.<\/p>\n I know, because I used to do it!<\/p>\n At the time, I thought it was an amusing hacker trick. It also occurred to me that such positioning could be valuable. Of course, this rather obvious truth occurred to many other people, too. A similar game had been going on in the Yahoo Directory where people named sites \u201cAAAA…whatever\u201d because Yahoo listed sites in alphabetical order. People also used to obsessively track spiders, spotting fresh spiders (Hey Scooter!) as they appeared and….cough……guiding them through their websites in a favorable fashion.<\/p>\n When it comes to search engines, there\u2019s always been gaming. The glittering prize awaits.<\/p>\n The new breed of search engines made things a bit trickier. You couldn\u2019t just focus on optimizing code in order to rank well. There was something else going on.<\/p>\n <\/p>\n So, SEO was no longer just about optimizing the underlying page code, SEO was also about getting links. At that point, SEO jumped from being just a technical coding exercise to a marketing exercise. Webmasters had to reach out to other webmasters and convince them to link up.<\/p>\n