{"id":948,"date":"2013-03-15T14:30:15","date_gmt":"2013-03-15T14:30:15","guid":{"rendered":"http:\/\/assistmymarketing.com\/?page_id=948"},"modified":"2014-05-10T06:46:47","modified_gmt":"2014-05-10T06:46:47","slug":"ad-extensions","status":"publish","type":"page","link":"https:\/\/www.assistmymarketing.com\/services\/ppc\/ad-extensions\/","title":{"rendered":"Ad Extensions"},"content":{"rendered":"
At AMM, we have found that utilising various ad extensions on our campaigns greatly improves performance. We have implemented these ad extensions on 100\u2019s of campaigns and have assembled proven best practices for each extension. We don\u2019t implement ad extensions to purely improve CTR but will use them to improve overall campaign performance and profitability.<\/p>\n
Here are some of the ad extensions that we could employ on your AdWords campaigns:<\/p>\n
If you would like to know more about the range of ad extensions we can integrate into your PPC campaign and how they can improve its performance, please contact a member of our team.<\/p>\n","protected":false},"excerpt":{"rendered":"
At AMM, we have found that utilising various ad extensions on our campaigns greatly improves performance. We have implemented these ad extensions on 100\u2019s of campaigns and have assembled proven best practices for each extension. We don\u2019t implement ad extensions to purely improve CTR but will use them to improve overall campaign performance and profitability. Here are some of the ad extensions that we could employ on your AdWords campaigns: Sitelinks ExtensionsThe sitelinks that appear in PPC ads appear in a number of formats depending on Click-Through Rate (CTR) and Quality Score. They often appear under the main ad content and it has been shown that not only can they improve CTR, but they can also improve conversion rates by sending targeted traffic to more relevant landing pages. Call ExtensionsAn ad that features a call extension will include a phone number as a clickable link within the advert. This is particularly effective for users who view your ads on mobile devices as clicking the phone number link will input it directly into their device, allowing them to contact you instantly. Local ExtensionsAn advert that features local extensions will show additional information to users who are close to the location specified […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":944,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/pages\/948"}],"collection":[{"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/comments?post=948"}],"version-history":[{"count":7,"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/pages\/948\/revisions"}],"predecessor-version":[{"id":1916,"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/pages\/948\/revisions\/1916"}],"up":[{"embeddable":true,"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/pages\/944"}],"wp:attachment":[{"href":"https:\/\/www.assistmymarketing.com\/wp-json\/wp\/v2\/media?parent=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}