On page SEO refers to the process by which changes are made to a website itself, in many cases unseen by the people who use it, to make the site more easily found, and then understood, by the search engines.
On page optimization (also referred to as on-site SEO) can include some of the more obvious adjustments to a website, such as the integration of optimized content and the changing or addition of meta tags, to the less noticeable changes, such as the creation of html and xml sitemaps or fixing canonicalization errors.
These on-page changes help to ensure that the website is more easily crawled by the search engine spiders and work alongside off page SEO efforts to build trust (authority) with the search engines and help the site to improved rankings for the chosen keyword terms.
At Assist My Marketing, we thoroughly analyze each website before implementing any on page changes, then choose the most appropriate on site SEO techniques to ensure the site is made as search engine friendly as possible.
These techniques can include:
By adopting a multi-faceted approach to on page website optimisation, we work towards ensuring the site is appealing to both users and search engines.