Mobile SEO is becoming increasingly important to improve the user experience, and this ultimately develops the website usability and increasing sales and enquiries.
Mobile SEO involves optimising a website for users on a mobile device. Instead of visiting a normal website through a mobile device, a visitor is automatically recognised as being a mobile visitor and redirected to the mobile optimised website.
Mobile optimised websites are customised to make it easier for visitors to read the content of the website and navigate through to subpages. We design mobile websites in a standard format that is becoming industry acceptable for mobile website design.
Mobile websites can be as quick as a week to develop, but this depends on the amount of content needed. Each page of the mobile website can be mapped back to a page on the normal website; therefore, if any page of the normal website is indexed for SEO then a mobile visitor will be redirected to the correct mobile page.
Following some performance research of visitors through mobile devices entering non-optimised websites, we have found major performance issues:
This presents a huge development area for companies. How do businesses improve the performance of visitors through mobile devices to get more output through enquiries and sales?
The answer is to start with a Mobile SEO and optimise your website for mobile visitors.