Social media advertising is quickly becoming one of the most valuable search marketing solutions available for modern businesses today. The quantity of users using the social media networks and the high level of targeting and interaction on offer through this medium ensure that the adverts we place for you are highly valuable. The three main platforms we target are:
Facebook currently has over 800 million subscribers, and is quickly becoming one of the biggest advertising platforms in the world. AMM can help you place your adverts on Facebook to target a very specific audience. Ads placed on Facebook are also paid for on a Cost Per Click model and the benefits of Facebook Advertising include increased brand exposure, which drives more response through the search engines, therefor increasing general online visibility. Facebook Advertising can also increase the quantity of referral traffic to the client’s website by generating a high quantity of people click through on the ads.
YouTube is the second largest search engine in the UK, although the majority of searches are content driven as opposed to product or navigation driven. AMM can place adverts against relevant searches on YouTube, to help your business gain maximum online exposure. Advertising on YouTube epitomises how search marketing and social media marketing can be blended and integrated into an online campaign for our clients. Benefits of YouTube Advertising include driving more direct sales where social marketing is relevant to the client, particularly video adverts. This form of advertising also helps promote brand awareness, which impacts upon direct results through search engine marketing.
LinkedIn Advertising is a service recommended for B2B clients rather than ecommerce or shopping clients due to the user base that LinkedIn has. Operating on a Cost Per Click scale, ads on LinkedIn can be targeted at the keywords used for a client’s campaign and geo-targeted, ensuring that they reach the most relevant audience. LinkedIn advertising is great for lead generation, building brand awareness, and for recruitment purposes. Again, building brand awareness through PPC campaigns can boost search engine optimisation and search engine marketing campaign performance.