A Search Campaign refers to the acquisition of ads that appear in Google, Bing and the other search engine results pages. AMM have the ability to run search campaigns on Google, Bing and Yahoo! and their search partners, which collectively make up 98% of the search market share in the UK.
The strategy that our fully certified PPC experts develop for our clients will always be tailored uniquely to each campaign based on the targets that have previously been established and our client’s general business plan. Using this information, we will begin a bespoke Search Advertising Campaign that is based on the specific requirements of your business.
One factor we will always account for throughout a Search Campaign is the opportunities that are available within both short and long tail keywords. Short tail keywords, or head terms, are the shorter more generic phrases that people search for often consisting of 1-2 words. Long tail keywords contain more words, are often unique, and while they have a lower search volume, they often convert much better than the shorter, generic keywords. By targeting both of these within a campaign, we ensure that a blend of converting customers and new leads are generated for your business.
We can also more specifically target certain forms of search advertising based on what the client hopes to achieve. For example, if you are an ecommerce store selling certain products we can set up a shopping feed on your website and integrate Product Listing Ads into your search campaign.
If your business wishes to focus only on a certain geographic region, we are able to integrate location targeting into campaigns so your ads appear to a more select group of users that are potentially more likely to convert. We can also use ad scheduling to ensure that your ads appear only at certain parts of the day when your target demographic are likely to be more active.
We utilise numerous other ad extensions that can optimise the effectiveness of your Search Campaign, so if you would like to learn more about our PPC search campaign management service, please contact us now.