Remarketing is one of the fastest growing and most sophisticated elements of PPC marketing. By adding a cookie to the users who visit your site, you can then show your ads to the users you wish to retarget as they visit other sites on Google’s Display Network. This means that ultimately you are able to recapture traffic and increase the likelihood of achieving a conversion.
One of the most effective forms of Remarketing that AMM specialise in is known as Personalised Retargeting. This form of advertising ensures that your brand message is never far from the mind of previous visitors.
For example, if a person viewed a certain product on your site, or added something to their shopping basket and left without paying, they could be reshown adverts based on those certain products or with offers relating to those products. This increases the chance that the user will return to your site, and complete the conversion with you.
Remarketing, or Retargeting as it is sometimes known, is accessible to advertisers with small, medium and large budgets based on changes that Google have recently made to the platform. If you would like to learn more about our remarketing services, then please get in touch with us.