The copy you place throughout the pages on your website is highly important for a number of reasons. Primarily it exhibits to the visitors that your website receives that you are an authoritative source within your niche. It is, therefore, useful for building brand reputation for your business within a key demographic that have specifically entered your website. Good website copy can also contribute to improving conversion rates, because visitors are much more likely to purchase a product or invest in one of your services if the content indicates to them that the website belongs to a reputable brand. This is why AMM offer a range of content writing services.
Website copy is also highly valuable for technical search engine optimisation purposes. The keywords you are targeting for the duration of your campaign will be naturally dispersed throughout the webpage content, without affecting its readability. This will help build relevance with the search engines for those targeted phrases, and with the correct on-page optimisation in place, well written website copy can contribute to achieving higher rankings. Although the content we write for you will be optimised to perform well in the search engines, this is never at the expense of the quality of the content. User experience should always be the priority in search marketing, and as a result we always try to consider why a user would come to your site, what questions they would have, and then we focus on how your business can answer those questions.
At AMM we have a team of dedicated internal copywriters who are vastly experienced at creating compelling website content for businesses in all niches. Our copywriting services have the potential to greatly improve the performance of your digital marketing campaign.