As many of you will be aware, on May 26th 2012, the EU Cookie directive, or EU Cookie law as it is more commonly known, came into effect. The law was designed to make it more transparent to users about what cookies are, and how they are being used by the website they are visiting. However, this may also have a negative impact on the functionality of many websites that are required to implement an acceptable method of ‘implied consent’.
Cookies store information about the actions of a user in previous visits to a site, including how many times they have logged in, which pages they viewed, what buttons they clicked and also the font size, colour scheme and language that they chose to view the website in. Having access to this information is highly important in fully understanding how a page is performing during an online marketing campaign.
Our expert team of web developers and SEO programmers have designed a solution in house, which will greatly reduce the impact the EU cookie law has on your website both in terms of aesthetics and usability.
Implementation of our solution to the EU Cookie directive is a three-step process:
If you are interested in integrating our EU Cookie law solution into your website, or if you have any further questions, then please do not hesitate to contact one of our internet marketing experts.