Google Analytics is one of the most powerful tools available to businesses embarking on an internet marketing campaign. It can be used to reveal powerful insights into how your website is performing, and what actions need to be taken in order to optimise the quality of a campaign.
AMM understand this, and our range of Analytics services are managed by fully qualified account managers and a number of other staff within the company who can use Google Analytics reports to help more effectively shape your online marketing campaigns. A plethora of metrics and dimensions can be segmented and compared in order to provide a more complete picture of how visitors are using a site. These metrics and dimensions include, time on site, bounce rate, traffic source, goal completion rate, time on page and a raft of other factors.
It’s not a problem if your website does not have Google Analytics because the staff at AMM are capable of setting up and configuring analytics on any client website. If your site is already equipped with analytics, we will take the necessary measures to configure all the reporting aspects you need to succeed, such as Goals and ecommerce tracking.
Potentially the most valuable aspect of Google Analytics is the capability if gives us to more effectively manage your campaign. We can continually measure and evolve the strategies we have devised to ensure that all clients have the opportunity to maximise their chances of online success.